Tuesday, January 11, 2011

niche marketing: The Rule of Three: Surviving and Thriving in Competitive Markets

The Rule of Three: Surviving and Thriving in Competitive Markets

List Price: $28.00



List Price: $28.00
Your Price: $5.72-
Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few examples: McDonald's, Burger King, and Wendy's General Mills, Kellogg, and Post Nike, Adidas, and Reebok Bank of America, Chase Manhattan, and Banc One American, United, and Delta Merck, Johnson & Johnson, and Bristol-Myers Squibb Based on extensive studies of market forces, the distinguished business school strategists and corporate advisers Jagdish Sheth and Rajendra Sisodia show that natural competitive forces shape the vast majority

Read more ...